10 prinsip Pemasaran Baru yang diusulkan Philip Kotler
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The 10 principles of the New Marketing Philip Kotler proposed
Principle No. 1 New Marketing: Recognize that power, the consumer now has
Principle No. 2 New Marketing: Develop the offer pointing directly only to the objective of that product or service public
Principle No. 3 New Marketing: Designing marketing strategies from the point of view of the customer.
Principle No. 4 New Marketing: Focus on how to distribute / deliver the product, not the product itself.
Principle No. 5 New Marketing: Going customer to jointly create more value: the role of business has changed.
Principle No. 6 New Marketing: Use new ways to reach customers with our messages.
Principle No. 7 New Marketing: Develop metrics and analyze the ROI (Return on Investment)
Principle 8 of the New Marketing: Develop high-tech marketing.
The 8 Pillars of the high technology applied to marketing are:
– Performing predictive analysis
– Automation of sales: the aim is to provide sellers bargaining power. They must know in real time stock status, margins by product, etc …
– Marketing automation: there are many threads that can be automated marketing: the selection of names for a particular campaign, making decision on whether you have a credit or not, send samples to a particular target, etc …
– Modeling: engineering marketing, Kotler called
– The table creation process: graphic representation of processes such as growth in new customers, billing customers, billing, etc …
– Creating performance tables: by object and person results.
– The management of campaigns
– Project management
– A new product management
Principle No. 9 New Marketing: Focus on creating long-term assets
Principle No. 10 New Marketing: Looking at marketing as a whole, to regain influence in your own company.
Source: https://www.montsepenarroya.com/en/philip-kotler-los-10-principios-del-nuevo-marketing/
